Jake Gyllenhall is literally unbelievable as the unscrupulous thief spouting entrepreneurial gobbledygook who gets involved in filming crime scenes for local news. It's an unlikely composite character, which suggests that it is a metaphor for something else: Los Angeles, Hollywood, America, capitalism in general.
Although sensationalism in the news is the film's most obvious target, the lasting impression is of Lou's ridiculous management-speak being used to threaten, coerce and exploit the people around him. They don't have the economic security to resist his obscene offers. Lou's language of aspiration and empowerment ring hollow, and add a rich undercurrent of dark comedy to the film's proceedings.
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