It's fair to say that my friends are pretty suspicious of P4k, and I can understand their attitude even if I don't share it. Personally, I think parsing thru their recommendations is worth it if once in a while you unearth something like this. The review does the song some justice, I just can't help adding some of my own slobbering over it. This is beat and vocal science applied to pop like nothing else. White gusts of chopped 'Aaah's crash against strategically fired 'Boh's over stuttering ticks, starting and stopping, stumbling and lurching. And that's BEFORE the vocal comes in. And what a vocal -- high and clear and light and sweet and sly and pouty and innocent and high and clear, all soft consonants and slurred vowels. Yes the rapidly repeating "ears ringing / teeth clicking" quivers are a highlight, but my fave bit is when the vocal and synth acends dramatically ('the air is familiar...') leaving you momentarily adrift, before everything drops back down. Oh and how it ends! Sharply winding back, leaving a final "ears ringing" refrain. It just makes you want more.

Whenever I play it, I can't simply listen to it once.

There is a lot of synthpop here, but also glo-fi's fuzzy colours, southern hip-hop's clattering hi-hats, and dubstep's low-end punch. It's like Purity Ring have picked the best bits moden music has to offer and built this little happy pulsing diamond of a song with them. I really can't wait for what they are going to do next.

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